Impulse Items: You know, those items that you see at the grocery store or where ever, in which case you'll be standing in the check out line and you'll see candy bars, magazines, etc.? Those impulse items very strongly influence others to buy things. Advertisers convince us we can't live without certain products,by showing ads that show how difficult day to day life is.
Ex: We need an expensive coffee maker because it's so hard to make coffee without a $200 gadget.
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